Feature: Our Nike P-6000 Campaign

The Nike P-6000 borrows from two of Nike's Pegasus running shoes, so when it came out in 2019, we built our campaign around a horse. We worked with BEYONDXY Creative Studio on the idea: Pegasus, the winged horse from Greek myth, brought down to earth on the English coast, with model Nicole Joseph riding a horse picked to match the shoe's black and white colourway.

What is the Nike P-6000?

Nike calls it a mash-up of Pegasus shoes from the past, drawing on the Pegasus 25 and the Pegasus 2006. It has the early-2000s running look of both: a mesh upper with layers of overlays running across and up the shoe, a foam midsole, and the Pegasus 2006's waffle-pattern outsole underneath. It was never meant for running, though. Nike designed it as an everyday shoe, to bring that turn-of-the-century running look to the street.

Nike's own description of it even mentions a majestic winged horse, which we'd like to think we got to first. It took a while to catch on, and sneaker site Sneakerjagers dates its real rise to 2024 and 2025, five years after we shot it.

Model Nicole Joseph in a sand-coloured kaftan riding a black and white horse across a flat, wet beach under a grey sky.

Our campaign

Simon Cecere shot the film and the main stills, with additional photography by Naomi Wong. Everything was shot on the coast: on the sand, on a pebble beach, and in the saddle, with the black and white of the P-6000 picked up in the horse's coat. We released a short teaser first, at the start of May 2019, then the full film and the photographs when the shoe landed a week later.

Two photos from our P-6000 campaign: a pair of black and white Nike P-6000s resting on a black and white horse's back against the sky, and Nicole Joseph in a sand-coloured kaftan striding across a pebble beach. Two photos: a pair of Nike P-6000s floating in a pale blue sky beside the moon, and a black and white P-6000 in a stirrup against the horse's white coat.

The teaser film

Credits

Creative studio: BEYONDXY Creative Studio
Model: Nicole Joseph
Film and photography: Simon Cecere
Additional photography: Naomi Wong

The P-6000s from the shoot sold out a long time ago. For the trainers we have in now, have a look at our footwear, or read about another women's Nike we loved, the Nike Air Max Viva.

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