The latest release from Puma has been brought to the attention of many around the world since they collaborated with one of the most successful brands coming out of Seoul, Ader Error. The collaboration has now launched at pam pam and to celebrate we caught up with Puma to see how the launch parties went down!

The retro influenced design style titled "Futuro" saw 80's style technology dominate the space, with two notable installations in the London launch. One featured a parade of the Puma x Ader Error RS-100 with light beams collectively drawing the audience in, the other consisted of old television sets, toppled over in the space, which was very fitting to the styling of the collection, which featured some of the most iconic Puma styles.

The Puma x Ader Error collection is available in-store at pam pam and online via www.pampamlondon.com