To celebrate the release of Fiorucci x adidas Originals Drop 2, we have teamed up with director, Fiona Jane Burgess, and creative agency, Lez Creative, to create a short film titled, In The Swimming Pool - Synchronised Swimming: An Introduction.


"This film playfully reimagines a 1970s educational synchronised swimming film. The idea was inspired by the Fiorucci x Adidas collaboration which is fun and bright but also retro in style. Synchronised swimming is still a relatively unseen sport, so we wanted to celebrate it as a unique discipline but with a playful twist. The film sees one woman - dressed in the bold, pop colours of the new Adidas x Fiorucci collaboration - performing swim strokes and exercises, and engaging with objects that help demonstrate certain synchronised swimming techniques. All these movements are cut together quickly, accompanied by a 1970s soundtrack with an Italian VO describing the techniques, as well as English subtitles displayed in yellow across the bottom of the screen. These elements combined help to illustrate the two brands coming together to create a playful, stylised and pop aesthetic to showcase this iconic new collection."

- Fiona Jane Burgess, director of In the Swimming Pool

 

Fiona Jane Burgess is a filmmaker, creative director and musician from The Lake District in England. Her previous work combines dance and movement with film making.

Burgess began directing films for her band Woman’s Hour. Signed to Secretly Canadian record label (Bon Iver, ANONHI, The War On Drugs) she toured internationally playing headline shows and supporting acts including Metronomy, Lykke Li and Anna Calvi. She also produced and directed Seeing Voices – a live performance combining music and Sign Language that toured the UK and was supported by the Arts Council England.

She has since directed commercial and narrative films for brands and editorial platforms such as Burberry, Nowness, Secretly Canadian and Virgin EMI. She has made films for artists Shura, Whenyoung and Stella Donnelly to name a few.

The adidas x Fiorucci Drop 2 collection is now available at pam pam on www.pampamlondon.com

 

CREDITS
Director - Fiona Burgess
Producer - Rosie Brear
Exec Producer - Mary Calderwood at LEZ Creative
DoP - Felix Schmilinsky
1st AC - Raf Rakoczy
Gaffer - Will Churchill
Spark - Elliot Kennedy
MUA - Louise Linder
Set - Willem Olenski
Styling - Pam Pam
Model - Naomi Weijand
Editor - Jonjo Lowe
Colourist - Caroline Morin at CHEAT
V/O - Valentina Vinci
Music Composition - Josh Hunnisett
Sound Mix - Calum Sample
Stills Photographer - Milly Cope
Runner - Shoshana Kessler