To support the release of adidas Originals' latest '90s inspired creation, Falcon, we have teamed up with a local, all-female dance group to create a 90's inspired, super energised, dance visual.

Confidence and energy drives the movement of the dance group lead by b-girl, Emma Houston. Reviving some of our favourite 90's hip-hop sounds, pam pam and adidas Originals revisits an old skool groove, reminincent of female music stars of that time. Emma, who choreographed and directed the piece leads some of the best, London based, hip-hop and b-girl dancers through a'90s inspired track, representing the sneakers and themselves authentically. The Falcon is an unapologetically loud interpretation of its predecessor, the Falcon DORF. Originally from the '90s, Adidas has re-worked the archived silhouette with a fresh update. The suede leather upper aligns with bold bursts of colour and reflective panel detailing. Restoring the unique EVA compression and Torsion bar, the Falcon offers prime support and stability for its wearers.
You can check out our feature on Hypebae now. Falcon is now available from pam pam online and in store, while stocks last!







Shoot credits

Video Direction and Choreography: Emma Houston

Dancers: Roxanne Miliner Angelica Lee Gemma Kayh


Videography: Jack Pointer MacKenzie


Stills Photography: Tom O'Neil

Location: The Old Truman Brewery